DesignSwap is an experiment that Trent Walton and I came up with when attending the 2010 SXSW. It’s sole purpose is to promote collaborations between designers by doing one simple thing – Swapping designs. Trent and I wanted to create a fun environment where designers could get together and collaborate on a project that had nothing to do with client briefs or tight deadlines and let their creative juices go wild. To keep this sense of creative freedom, Trent and I figured that if we keep the rules open, our design peeps would utilize their swaps in far more creative ways than we could even imagine.
Trent and I both divided the work load evenly. Since I am not the best coder, I took over the design and branding, which was a fun task. Since the only function of the site was to be a stage for designers to present their “after hours” work, I went wild with the layout. I wanted to stay true to the environment of Austin (at least in the way I see it), since that is where the idea originated. I researched a lot of old school design patterns like old western billboards, posters, and images of old bars and taverns. I hope this is reflected in the design.