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Aol’s Entertainment Section.

Lets be honest, when you think of AOL, design isn’t the first thing that comes to mind. AOL is in need of a fresh new design approach, and this is exactly what I wanted to provide and the reason I decided to join. Though it was difficult at times, with the many different components seen in corporate America, I did my best to make the voice of aesthetics and usability be heard. I was in charge of three major channes in the entertainment group : Moviefone / Television / Video (along with the brand new Slashcontrol). They have definitely been the largest sites (when it comes to sheer number of users) I have ever worked on, with over 12 million unique visitors on Moviefone alone!.

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My Role


My role varied from department to department. Normally I facilitated the communications between the different production departments, namely designers and developers. I lead the re-design and re-structure of Showtimes, a major destination for online movie ticketing. I have also lead the re-design of the AOL video section, and the newly added section called SlashControl.